A feasibility study on App-Integrated Vegetable Scales in Kuching, Sarawak. Bridging the gap between traditional hawker culture and modern health tracking.
Kuching's vegetable trade is split between traditional wet markets (e.g., Pasar Satok, Stutong) and modern supermarkets. Understanding this split is crucial for hardware deployment.
The Challenge: While supermarkets use digital barcodes, wet markets rely on analog spring scales ("Dacing"), leading to trust issues and zero data capture.
Wet Markets (Dominant)
High volume, cash-based, low tech. Primary target for "Rugged" smart scales.
Supermarkets
Already digitized. Opportunity lies in "Smart Shopping Carts" rather than static scales.
Home/Lifestyle
Rising trend of home gardening (hydroponics) in Kuching. High demand for precision.
Source: Local Consumer Survey (n=450)
We surveyed three distinct groups in Kuching to understand their priorities. Select a persona below to see how their needs shift.
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Mapping identified local frustrations to specific app features. Hover over the cards to reveal the proposed solution.
Imprecise weighing at stalls leads to customer mistrust and vendor losses.
Bluetooth scale syncs weight to buyer's phone instantly. No more guessing.
Home cooks forget what's in the fridge, leading to rot and waste.
App auto-logs weight purchases and sets "consume by" reminders based on veg type.
Buyers know the weight, but not the macro/micro nutrient value.
Select "Midin" or "Terung Asam" in app; scale calculates calories & fiber instantly.
Based on our price sensitivity analysis, we modeled adoption rates over the first 12 months in Kuching.
A "Freemium" model is best: Subsidize the scale hardware for vendors, monetize through App Premium Features (Inventory/Health Analytics) for consumers.